My Journey with the brand began in 2019 starting as a Senior Designer for New York Metro. The region underwent a revitalization and brand reawakening as a total re-look at how our presence locallly was perceived and a shift to warmth, craft, 3rd place as a place to be. There was a big focus on Siren retail and the reserve location openings. This included amazing opportunities such as Waverly Place, Brookfield Place, 85th and Madison among others that truly featured coffee, craft, and connection.